Curious what I’m building?
For the quietly ambitious
I definitely didn’t set out looking for a business.I was trying to sort out my health.I stumbled across a test-based approach that made sense to my slightly sceptical brain.And somewhere along the way, I realised I could also build something
of my own.
Which was slightly inconvenient, because I’m an introvert.

Where it started
It started with my health
I was sceptical about supplements. I’d tried things before, but I was always left wondering:
How would I even know it was working?
What appealed to me was a much simpler idea:
TEST → UNDERSTAND → CHANGE → TEST AGAIN
Measure something.Make changes.Then measure it again.This led me to Zinzino, a Scandinavian health and wellness company with a strong focus on test-based nutrition.
something that's mine
Then something else happened
I realised I really enjoyed sharing what I was learning.And, unexpectedly, I found myself surrounded by people I genuinely enjoyed working with.Different ages. Different personalities. Different reasons for doing it.That mattered to me more than I expected.But this was never about becoming a salesperson.Quite the opposite.I’m introverted. I don’t enjoy chasing people.And I have no intention of sending mysterious messages to somebody I sat next to at school 35 years ago.But unfortunately...
I have an inconvenient amount of ambition.
I wanted something that challenged me.Something flexible.Something I could learn from and grow.And something that was mine.
perhaps this resonates?
Perhaps you recognise a little of yourself here
This might interest you if you...• Care about health and wellbeing
• Like learning and understanding how things work
• Would like to earn some income of your own
• Want something flexible around the rest of your life
• Enjoy people but don’t necessarily want to spend your life networking
• Would rather build trust than chase people
• Have a sneaking suspicion that you’re not actually finished yet
You do not need to become a different person
You don’t need a huge following.You don’t need to be an influencer.You don’t need to know everything about nutrition.And you definitely do not need to suddenly develop an alarming amount of enthusiasm on social media.You can learn as you go.I certainly am.
The kind of team I want
What I’m trying to build
A small team of thoughtful, curious people who want to build this in a modern way.No pressure tactics.
No pretending everybody needs everything.
No awkward scripts.
No “Hey hun, I have an amazing opportunity for you.”Instead:Good conversations.
Useful information.
Personal stories.
Testing rather than guessing.And a business we actually feel good about building.
So what would you actually do?
You’d learn about the health tests and products we work with.You’d share the things that genuinely interest you, in a way that feels natural to you.You’d have conversations with people who become curious.You’d help customers understand the test-based approach.And, if you want to build a bigger business, you can eventually help other people do the same.You don’t arrive knowing how to do all of this.You learn.And I’ll help you.
Curious?
You don’t need to decide anything.You don’t even need to know whether this is for you.If something on this page has made you think...“Hmm. I’d quite like to know what she’s doing.”That is enough.Come and have a nosey.I’ll show you what I do, how the business works and what building it realistically involves.Then you can decide whether it’s for you.